The first and most important part of any business based identity is your look. It it’s how people see you in the corporate marketplace. Be it a specific colour or combination of colours to use as a constant representation, or it could be a particular shaped object, a quick visual identifier is the cornerstone to success.
This visual identification will be used on everything from marketing and promotion all the way through to email footers scattered across somebody’s desk. Wherever this branding lands it has the potential to reel in another client, so sharp, crisp, clean and most of all relevant branding is essential.
LOGOS & BRANDING
Your logo has a split second to be instantaneously recognised against the hundreds of thousands of other logos floating around the corporate marketplace, and that recognition means that you could get that job, that one job that could the difference between staying afloat and closing your doors.
Don’t gamble, go with the experienced.
Illustrations & Freelance Drawing
Sometimes a hand draw one of illustration can be just what is needed.
With years of urban style drawing, character creation and graffiti styled lettering there's a pretty big range of visual experience to pull from!
Either done with mixed medium on a canvas or page OR using the the use of a tablet or digital art-board, there is plenty of different styles to create a stunning individual piece.
Hand drawn logos, personalised icons, birthday and other personal anniversaries... all excellent reasons to get a "one of" style sketch or digitised image done
With experience also comes balance. A fresh faced designed straight from University can make most things look nice, but they have no concept of usability. The difference that one86design has is;
The designers have made signs
Have applied the graphics to the sides of that vehicle
Have installed the fascia and window graphics to that shopfront
Have produced the film work and printed the business cards.
That kind of experience cannot be taught through a textbook or online seminar.
Technology has changed a lot over the years. But we like to hold on to some of the old traditions. There's a big difference in creating artworks that can't be undone with the click of a button. A more personal feel.
That being said, there is also a complex beauty of a digital drawing being done over multiple layers.
Neither are quick but both are a personal and beautiful process that is often practiced.